Boost Your Blackpool Business: A Layman’s Guide to SEO

If you’re looking to boost your online presence and attract more customers Search Engine Optimization (SEO) can make a big difference in how easily potential customers can find your business online.
But what exactly is SEO, and how can it benefit your business? Here James Stewart shares 3 things that small business owners can do to boost their Blackpool business.

1. On-Page SEO … Making Your Website Search Engine Friendly

On-page SEO refers to the process of optimising individual web pages to rank higher and earn more relevant traffic in search engines. This involves making sure that your website’s content, structure, and coding are all working together to tell search engines what your website is about.
Achieving on-page SEO can be straightforward.
Start by using relevant keywords in your website’s content. Keywords are the words or phrases that people type into search engines when they’re looking for something. Your website should contain relevant keywords that potential customers are likely to search for.
For example to improve on-page SEO, a plumber in Blackpool may use keywords like “emergency plumber Blackpool,” “boiler repair Blackpool,” or “plumbing services near me.” On their webpages.
They will also ensure that their website’s content, including service pages and blog posts, naturally incorporates these keywords while providing valuable information to visitors.
Additionally, ensuring your website’s titles, headings, and descriptions are clear and descriptive will help search engines and potential customers quickly understand what each page on your website is about.

2. Off-Page SEO … Building Your Website's Popularity

Off-page SEO involves activities done outside of your website to improve its search engine rankings. One of the most important aspects of off-page SEO is earning backlinks from other websites. When reputable websites link to your site, it signals to search engines that your website is popular and trustworthy.
To achieve off-page SEO, you can start by reaching out to local Blackpool directories, industry-related websites, and local influencers to ask if they would be willing to link to your website. You can also create share-worthy content that others will naturally want to link back to, such as informative blog posts, helpful resources, news stories or interesting infographics related to your business.
For example, the plumber in Blackpool may use home service websites, and community organisations in the Blackpool area. There may be local home improvement blogs or they may encourage satisfied customers to leave positive reviews on popular review platforms like Google My Business, Yelp, or Trustpilot.
Positive reviews can indirectly impact your SEO by improving your business’s online reputation.

3. Technical SEO …. Enhancing Your Website's Performance

Technical SEO focuses on the non-content elements of your website. This includes factors such as site speed, mobile-friendliness, and how “search engine friendly” your website’s code and structure are. Ensuring your website loads quickly, has well-structured titles and headings, and uses appropriately sized images all contribute to a positive user experience and can help your website rank higher in search engine results.
The plumber in our example would be ensuring that their website loads quickly, especially on mobile devices, as many people may be searching for a plumber on their smartphones during an emergency. Optimising the website’s images by using appropriate file formats and sizes to improve load times, and using clear and descriptive titles and headings throughout your website to help search engines understand the relevance of the content to local plumbing-related searches.
Understanding and implementing SEO can greatly benefit your Blackpool business by making it easier for potential customers to find you online. By focusing on on-page SEO, off-page SEO, and technical SEO, you can improve your website’s visibility and attract more customers. Remember, SEO is about letting search engines know what you offer and ensuring your customers have a great experience when they find you online.

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